B.C. Cancelled Its Softwood Lumber Tariff Ad Campaign Before a Single Ad Ran
FOI records show B.C. developed a U.S. digital advertising campaign on softwood lumber duties through late October 2025, then cancelled it on November 3 without any budget figure appearing in the release.

B.C. Cancelled Its Softwood Lumber Tariff Ad Campaign Before a Single Ad Ran

FOI records show B.C.'s U.S. softwood lumber ad campaign went from concept package to cancelled in five days, with no budget figure anywhere in the release.


Steve Cogbill

Steve Cogbill