Based on coverage from CBC, CTV, Global, and Castanet.
The Okanagan Granfondo, a beloved cycling event in Penticton, B.C., has officially crossed its finish line after 14 years of bringing cyclists together from around the globe. This announcement has left a significant void in the local and international cycling community, as the Granfondo was more than just a race—it was a celebration of camaraderie, endurance, and the sheer joy of cycling.
Since its inception in 2011, the Okanagan Granfondo has attracted over 25,000 cyclists, transforming the South Okanagan into a hub for cycling enthusiasts. The event was a staple in the region, drawing participants eager to tackle the challenging 155-kilometre course and enjoy the stunning scenery. However, the decision to cancel the event, as explained by Jodi Cross, the founder and executive director of OG Events Ltd., was not made lightly. Rising costs for traffic and safety management, which have soared into the six-figure range, made it financially unsustainable to continue without significantly increasing registration fees—a move organizers felt was not viable.
While the tragic accident during the last Granfondo in July, where a cyclist was killed and two others injured, was a heartbreaking moment for the community, Cross emphasized that this incident did not directly influence the decision to end the event. Instead, it was the mounting financial pressures that ultimately led to the conclusion that it was time to "shift gears."
The Granfondo's cancellation marks the second major event loss for Penticton, following the departure of Ironman Canada in 2024. Yet, the city remains optimistic about its future as a destination for high-profile events. Mayor Julius Bloomfield and Travel Penticton's executive director, Kevin Pearce, both expressed gratitude for the Granfondo's contributions to the community and highlighted ongoing efforts to attract new events that will continue to showcase Penticton's vibrant spirit.
For many cyclists, the Granfondo was more than just a race. It was a safe space to ride, with organized routes and safety measures that offered a sense of security not always found on open roads. Dustin Quigley, a leader in Kelowna's cycling community, expressed disappointment at the event's end, noting how such gatherings foster community and encourage people to push their limits in a supportive environment.
Looking ahead, OG Events Ltd. is not hanging up its helmets entirely. The organization plans to explore new opportunities in the cycling world, particularly focusing on gravel cycling races—a growing trend that aligns with the industry's evolving interests. This pivot reflects a broader shift in the cycling community, which is increasingly embracing diverse and adventurous formats.
As the Okanagan Granfondo rides into the sunset, it leaves behind a legacy of unforgettable memories, from early morning starts to finish line celebrations. The event has not only elevated Penticton's profile on the world stage but also inspired countless cyclists to pursue their passion. While the Granfondo may have reached its final chapter, its spirit of adventure and community will undoubtedly continue to inspire new paths in the years to come.
